Behavioral Finance An amusing and whimsical look at behavioral finance best practices for investors. Share | Related Content Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? The Investment Risk No One’s Ever Heard Of You face a risk for which the market does not compensate you, that can not be easily reduced through diversification. 5 Smart Investing Strategies Getting what you want out of your money may require the right game plan.